| Susan The International Toolmaster |
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Thread - Introduction of SINGER FUSION thread line- a differentiated, superior thread in
an innovative, high impact, glamorous and retail space efficient merchandiser.
Embellishments - Introduction of ORBS hand stitching embellishment program - an
integrated, unique merchandising system of iron-on designs and coordinatied thread
assortments in an innovative, playful bubble ball packaging.
To build Dyno's largest existing base business I pulled out of my toolbox all the essentials:
-Product improvements
-Packaging redesign
-SKU rationalization
-Annual Budgeting and planning
-Plan-o-gram reset recommendations
Today Dyno has the finest womens' toolbox - tools with the feminine touch of fashion,
beauty and style; designed for the spirit of fun, creativity and excitement. This was only
possible by forming an alliance with Asian factories, where we worked closely together to
produce the most effective, easy to use and cutting edge tools.
an innovative, high impact, glamorous and retail space efficient merchandiser.
Embellishments - Introduction of ORBS hand stitching embellishment program - an
integrated, unique merchandising system of iron-on designs and coordinatied thread
assortments in an innovative, playful bubble ball packaging.
To build Dyno's largest existing base business I pulled out of my toolbox all the essentials:
-Product improvements
-Packaging redesign
-SKU rationalization
-Annual Budgeting and planning
-Plan-o-gram reset recommendations
Today Dyno has the finest womens' toolbox - tools with the feminine touch of fashion,
beauty and style; designed for the spirit of fun, creativity and excitement. This was only
possible by forming an alliance with Asian factories, where we worked closely together to
produce the most effective, easy to use and cutting edge tools.
SIMPLICITY Center at
Joann Fabric and Craft
Joann Fabric and Craft
| Ad in SIMPLICITY pattern book |
Singer FUSION thread floor stand
merchandiser
merchandiser
| Singer ORBS Embellishment Program |
| China/US Alliance for Fashion, Director of Marketing |
| Singer FUSION peggable/counter merchandiser |
Men have their "boytoy" tools - the basic hammer, the
handy Swiss Army knife, the high tech laser level. I
developed tools for women - Sewing Notions. My tools
were different. They revolutionized the sewing notion's
hardware look - boring, sterile, dated, and intimidating
to fashionable, stylish, creative and fun - the essence of
sewing. Working with factories in China, I built a better
toolbox for Dyno Merchandise, the licensee of Singer,
Simplicity, and Coats & Clark, by modernizing,
improving, and innovating the following tools:
Notions - Introduction of SIMPLICITY Sewing Notions
line- a visually distinctive, fun and exciting retail
presentation of a basic sewing notions section of 55
items with innovative products. This line was positioned
under a unique, self-instructive merchandising strategy.
handy Swiss Army knife, the high tech laser level. I
developed tools for women - Sewing Notions. My tools
were different. They revolutionized the sewing notion's
hardware look - boring, sterile, dated, and intimidating
to fashionable, stylish, creative and fun - the essence of
sewing. Working with factories in China, I built a better
toolbox for Dyno Merchandise, the licensee of Singer,
Simplicity, and Coats & Clark, by modernizing,
improving, and innovating the following tools:
Notions - Introduction of SIMPLICITY Sewing Notions
line- a visually distinctive, fun and exciting retail
presentation of a basic sewing notions section of 55
items with innovative products. This line was positioned
under a unique, self-instructive merchandising strategy.
