| SUSAN M. SUNYAK 630 SAPODILLA AVENUE PH-06 WEST PALM BEACH, FL 33401 Phone: 561-832-8840, E-Mail:SUSANSUNYAK@AOL.COM Website:www.SUSANSUNYAK.COM MARKETING PORTFOLIO |
EXECUTIVE PROFILE
Consumer Products / New Products / Advertising
Fortune 100, small company, entrepreneurial venture, advertising agency
Asian Sourcing / Product Development
Major Retail Display / Merchandising
Multiple categories, brands, channels
Changemaker / Hands-On / Creative Solutions
CAREER MILESTONES
• Revolutionized the sewing notions category and more than doubled sales in
key account. Key to success was a visually distinctive, fun and exciting retail presentation of
a new line positioned under an exclusive, self–instructive, merchandising strategy.
• Revitalized the sewing thread market with an innovative, high impact, glamorous,
retail space efficient merchandiser for a new, superior thread line.
• Energized the needlepoint market by launching a unique merchandising system of
iron-on designs and coordinated hand stitching thread assortments in eye-catching,
breakthrough packaging.
• Created the first FRESH, good-tasting, pre-plated meals for the weight loss
industry. Developed positioning, name, products, retail store design, and supplemental
healthy eating program using direct response advertising.
• Led multiple marketing and advertising teams in the development of
innovative product, advertising and marketing efforts in consumer product companies
and a major ad agency.
CAREER PATH
DYNO MERCHANDISE, Pompano Beach, FL 2005-2008
Licensee of Singer, Simplicity, Coats & Clark brands; sewing notions, scissors, crafting.
Director of Marketing, Sewing Notions SBU - (Dyno $35M; over 400 SKU’s)
Responsible for overall management of Dyno’s largest SBU. Required daily
management/communication and quarterly visits with three Asian factories. Responsibilities
included product improvements, packaging redesign, SKU rationalization, annual
budgeting/planning, and plan-o-gram resets for Dyno’s key retail customers - Wal-Mart,
Target, JoAnns Fabric and Craft, Michaels, major food and drug retailers.
Led and managed an extensive, customer specific, new product development effort bringing
three major new product lines to retail. Introduced 1). Simplicity Sewing Notions Line of 55
items with innovative product in a visually distinctive retail presentation exclusively at JoAnns,
2). Singer Fusion Thread Line of 70 SKUs with both superior thread and unique spool
features to JoAnns and mass retailers and 3). Singer Orbs Hand Stitching Embellishment
Program- an innovative system of iron-on designs and coordinated hand stitching thread
assortments merchandised in unique packaging to Target.
New product responsibilities included business opportunity analysis, concept generation,
product development, all marketing planning and sales presentations to key accounts.
Development coordinated with Asian factories.
FRESHLY YOURS, Ottawa, IL 1990-1996
Largest fresh food manufacturer and distributor of healthy, calorie-controlled, fully prepared
meals
Chief Operating Officer
Responsible for the overall operation of the $3M business. Re-branded the product with new
name, packaging and retail store design. Led significant product development, resulting in
menu overhaul and new program introductions. Managed freelance agencies for direct
response advertising. Supervised 50+ employees, 30 distributors and 1 corporate retail store.
Negotiated with potential strategic partners such as Jenny Craig and Physicians Weight Loss
Centers.
WEIGHTMAN ADVERTISING, Philadelphia PA 1983-1990
Vice-President, Account Supervisor
Major Accounts: Alpo Dog Food Brand, Hershey Foods Pasta, Nutri/System Weight Loss
Centers
Responsible for management of Client brands with spending up to $15M. Full marketing
responsibilities for new product programs that included business opportunity analysis, concept
and product development, positioning, market entry planning, advertising, consumer and
syndicated market research. Led the creative process for key TV, print and promotional
campaigns.
AMERICAN CYANAMID, Wayne, NJ 1979-1983
Associate Product Manger, Shulton Toiletries, Inc, New Business Unit
Position included three key responsibilities – 1). National introduction of Lady’s Choice Anti-
perspirant/Deodorant, Shulton’s first non-fragrance product, 2). Test marketing of Combat
Roach Control System, American Cyanamid’s first cross-divisional project and 3). Strategic
assessments of new categories for business development.
Strategic Planner, Shulton Division and Corporate Consumer Products Division
Responsible for new product, divestiture, capital projects, merger and acquisitions and
strategic assessments of new categories.
EDUCATION
Rutgers Graduate School of Business, Newark, NJ
MBA, Cum Laude
Franklin and Marshall College, Lancaster, PA
BA, Cum Laude
Consumer Products / New Products / Advertising
Fortune 100, small company, entrepreneurial venture, advertising agency
Asian Sourcing / Product Development
Major Retail Display / Merchandising
Multiple categories, brands, channels
Changemaker / Hands-On / Creative Solutions
CAREER MILESTONES
• Revolutionized the sewing notions category and more than doubled sales in
key account. Key to success was a visually distinctive, fun and exciting retail presentation of
a new line positioned under an exclusive, self–instructive, merchandising strategy.
• Revitalized the sewing thread market with an innovative, high impact, glamorous,
retail space efficient merchandiser for a new, superior thread line.
• Energized the needlepoint market by launching a unique merchandising system of
iron-on designs and coordinated hand stitching thread assortments in eye-catching,
breakthrough packaging.
• Created the first FRESH, good-tasting, pre-plated meals for the weight loss
industry. Developed positioning, name, products, retail store design, and supplemental
healthy eating program using direct response advertising.
• Led multiple marketing and advertising teams in the development of
innovative product, advertising and marketing efforts in consumer product companies
and a major ad agency.
CAREER PATH
DYNO MERCHANDISE, Pompano Beach, FL 2005-2008
Licensee of Singer, Simplicity, Coats & Clark brands; sewing notions, scissors, crafting.
Director of Marketing, Sewing Notions SBU - (Dyno $35M; over 400 SKU’s)
Responsible for overall management of Dyno’s largest SBU. Required daily
management/communication and quarterly visits with three Asian factories. Responsibilities
included product improvements, packaging redesign, SKU rationalization, annual
budgeting/planning, and plan-o-gram resets for Dyno’s key retail customers - Wal-Mart,
Target, JoAnns Fabric and Craft, Michaels, major food and drug retailers.
Led and managed an extensive, customer specific, new product development effort bringing
three major new product lines to retail. Introduced 1). Simplicity Sewing Notions Line of 55
items with innovative product in a visually distinctive retail presentation exclusively at JoAnns,
2). Singer Fusion Thread Line of 70 SKUs with both superior thread and unique spool
features to JoAnns and mass retailers and 3). Singer Orbs Hand Stitching Embellishment
Program- an innovative system of iron-on designs and coordinated hand stitching thread
assortments merchandised in unique packaging to Target.
New product responsibilities included business opportunity analysis, concept generation,
product development, all marketing planning and sales presentations to key accounts.
Development coordinated with Asian factories.
FRESHLY YOURS, Ottawa, IL 1990-1996
Largest fresh food manufacturer and distributor of healthy, calorie-controlled, fully prepared
meals
Chief Operating Officer
Responsible for the overall operation of the $3M business. Re-branded the product with new
name, packaging and retail store design. Led significant product development, resulting in
menu overhaul and new program introductions. Managed freelance agencies for direct
response advertising. Supervised 50+ employees, 30 distributors and 1 corporate retail store.
Negotiated with potential strategic partners such as Jenny Craig and Physicians Weight Loss
Centers.
WEIGHTMAN ADVERTISING, Philadelphia PA 1983-1990
Vice-President, Account Supervisor
Major Accounts: Alpo Dog Food Brand, Hershey Foods Pasta, Nutri/System Weight Loss
Centers
Responsible for management of Client brands with spending up to $15M. Full marketing
responsibilities for new product programs that included business opportunity analysis, concept
and product development, positioning, market entry planning, advertising, consumer and
syndicated market research. Led the creative process for key TV, print and promotional
campaigns.
AMERICAN CYANAMID, Wayne, NJ 1979-1983
Associate Product Manger, Shulton Toiletries, Inc, New Business Unit
Position included three key responsibilities – 1). National introduction of Lady’s Choice Anti-
perspirant/Deodorant, Shulton’s first non-fragrance product, 2). Test marketing of Combat
Roach Control System, American Cyanamid’s first cross-divisional project and 3). Strategic
assessments of new categories for business development.
Strategic Planner, Shulton Division and Corporate Consumer Products Division
Responsible for new product, divestiture, capital projects, merger and acquisitions and
strategic assessments of new categories.
EDUCATION
Rutgers Graduate School of Business, Newark, NJ
MBA, Cum Laude
Franklin and Marshall College, Lancaster, PA
BA, Cum Laude
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