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| Susan The Secret Agent |
- Geoffrey Beene Fine Fragrance acquisition.
Recommend covert operations- I issued top secret documents for market entry strategies,
product concept and positioning development and marketing plan recommendations. My
areas of destabilization were:
- Conversion from the Alamo to the Alpo trademark in the West Coast for dry dog food,
- Brand extension of Alpo into a new category - rawhide - with the market development of Alpo
Chew-riffics,
- Alpo Treats new business strategy of short-term consumer value promotions to hold
franchise while concurrently pursuing long-term brand positioning.
Recommend covert operations- I issued top secret documents for market entry strategies,
product concept and positioning development and marketing plan recommendations. My
areas of destabilization were:
- Conversion from the Alamo to the Alpo trademark in the West Coast for dry dog food,
- Brand extension of Alpo into a new category - rawhide - with the market development of Alpo
Chew-riffics,
- Alpo Treats new business strategy of short-term consumer value promotions to hold
franchise while concurrently pursuing long-term brand positioning.
I was a Secret Agent for two employers – American Cyanamid’s
Consumer Product Divisions and Alpo Petfoods. My mission,
that I chose to accept, was to:
Gather and analyze intelligence- I wrote white papers with
strategic assessments of new markets for business
development, of merger and acquisition candidates and of the
sale of existing businesses. Some double agent opportunities I
investigated were:
- Variety of new technology driven household cleaners,
fragrance based products, skin care line, brand extensions into
cosmetics,
- Breck Hair Care trademark sale
Consumer Product Divisions and Alpo Petfoods. My mission,
that I chose to accept, was to:
Gather and analyze intelligence- I wrote white papers with
strategic assessments of new markets for business
development, of merger and acquisition candidates and of the
sale of existing businesses. Some double agent opportunities I
investigated were:
- Variety of new technology driven household cleaners,
fragrance based products, skin care line, brand extensions into
cosmetics,
- Breck Hair Care trademark sale
| AKA Strategic Planner and Analyist |