Susan the Illusionist

The Magical VP Advertising Account Manager

My headliner tricks were:

- New Alpo Dry Dog Food TV and print campaign that improved the brand’s market position
from #7 to #4,
- All consumer communication for the transition of Alamo brand Dog Food to Alpo Dry in the
West Coast,
- Introductory TV campaign for Alpo Chew-riffics and Hershey Food’s Perfection Microwave
Pasta for syndicated testing.

At Weightman Advertising I was The Magical Illusionist.  
As part of my act, I was a mind reader who explored
consumers' psyches for unmet needs and wants.  Presto
chango!  I then developed mesmerizing advertising
campaigns containing irresistible trigger messages. Abra
ka dabra!  Consumers marched  to stores demanding
the product.

My Grand Illusion was the branding of products and the
hypnotic pull of advertising.  To accomplish this Grand
Illusion, I conjured up the following information-
consumer research, market analysis, budget control,
consumer promotion, sales materials, media planning,
market plan development, production and creative
process