Susan The Activist
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To activate the populace for delicious, healthy eating, I led the following:
- Re-branded the product with new name, packaging, positioning and retail store
design
- Improved product offering by introducing a revised menu with 50% new meals
and four new meal plan programs
- Introduced direct response TV, print and mail campaigns.
- Standardized distributor sales training program and materials.
- Tested the Alpha site of the corporate store and expansion into two Beta sites.
To supply the populace with these meals, I managed 50+ production workers and
30 distributors
- Re-branded the product with new name, packaging, positioning and retail store
design
- Improved product offering by introducing a revised menu with 50% new meals
and four new meal plan programs
- Introduced direct response TV, print and mail campaigns.
- Standardized distributor sales training program and materials.
- Tested the Alpha site of the corporate store and expansion into two Beta sites.
To supply the populace with these meals, I managed 50+ production workers and
30 distributors
Marketing Entrepreneur - COO
Power to those who believe so strongly in an idea that
they start their own business to make their dream a
reality and bring it to others. I wanted to become part
of this revolutionary movement of entrepreneurs.
So I joined a small company called Freshly Yours; a
$3M fresh food manufacturer and distributor of
healthy, calorie-controlled, fully prepared meals that
could be used for weight loss or healthy eating. I
became part of a team that re-positioned the brand
and converted the organization from a production
oriented, mom-and-pop operation to a consumer
driven, professional organization. We entertained
potential strategic partnerships with Jenny Craig,
Nutri/System and Physicians' Weight Loss.
they start their own business to make their dream a
reality and bring it to others. I wanted to become part
of this revolutionary movement of entrepreneurs.
So I joined a small company called Freshly Yours; a
$3M fresh food manufacturer and distributor of
healthy, calorie-controlled, fully prepared meals that
could be used for weight loss or healthy eating. I
became part of a team that re-positioned the brand
and converted the organization from a production
oriented, mom-and-pop operation to a consumer
driven, professional organization. We entertained
potential strategic partnerships with Jenny Craig,
Nutri/System and Physicians' Weight Loss.
Sales Brochure - Front Cover
Sales Brochure - Back Cover
Sales Brochure - Center Spread
Chicago Tribune Ad
Retail Coupons
Direct Mail
Direct Mail Postcard
